English: Advertisement published in the Los Angeles Times on May 6, 1930 demonstrating the kind of advertising used for radio shows in that era, and, in particular, the publicizing of operatic and classical music, as well as the sponsorship of the broadcast by a milk company. It shows a representation of singer Lisa Roma at that time and adds to the value of the article on her by demonstrating the attraction of her name to the public, which might otherwise not be notable to the modern reader.