انتشار المنتج: الفرق بين النسختين

*{{Cite journal | last1الأخير1 = Barnett | first1الأول1 = W. P. | last2الأخير2 = Freeman | first2الأول2 = J. | doi = 10.1287/orsc.12.5.539.10095 | titleالعنوان = Too Much of a Good Thing? | journal = Organization Science | volume = 12 | issue = 5 | pagesالصفحات = 539 | yearالسنة = 2001 | pmid = | pmc = }}

*{{Cite journal | last1الأخير1 = Bayus | first1الأول1 = B. L. | last2الأخير2 = Putsis | first2الأول2 = W. P. | doi = 10.1287/mksc.18.2.137 | titleالعنوان = Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes | journal = Marketing Science | volume = 18 | issue = 2 | pagesالصفحات = 137 | yearالسنة = 1999 | pmid = | pmc = }}